Hey, it’s Young. Step into my space.
I’m an award-winning writer and an emerging B2C creative. Passionate about merging creativity and strategy, I thrive on developing innovative solutions that elevate brand presence and create lasting connections with consumers.
Education
I've always been into creative storytelling and influencing human behavior! With a background in English and Psychology from Tufts University, I honed my skills in crafting compelling narratives, consumer behavior insights, and research, which I've leveraged to transition into content strategy and startup development.
Career
I began my journey as a creative writer, specializing in storytelling and consumer engagement, with published work featured in journals such as Eunoia Review, Five on the Fifth, and Literally Stories.
During my junior year at Tufts, I worked as a project negotiation consultant for an international manufacturer. This experience sparked my interest in persuasive communication and aligning insights with business objectives—a skill I've since applied to developing marketing strategies that drive results and resonate with target audiences.
Currently, as the Product Marketing Strategist and part of the founding team at Blancour Inc., I lead product development, GTM strategy, and cross-functional teams for a seed-stage cosmetics startup, building compelling brand stories that foster strong consumer connections.
My career goal is to collaborate with innovative B2C brands and products, driving scroll-stopping creative marketing strategies that make a meaningful impact on their audiences.
